Brand Activation

Brand activation for Smithmade Essentials focused on translating brand and product concepts into clear, cohesive communication across channels. I approached activation as an extension of brand design, prioritizing consistency, storytelling, and visual clarity to support product launches, retail presence, and customer understanding.

Brand Communication

Brand communication focused on building customer connection and highlighting product details while supporting product launches. Social platforms were used for product storytelling and behind-the-scenes context, fostering an audience that valued creativity and intentional design. Email supported product launches and seasonal storytelling, maintaining visual and tonal consistency with the broader brand system.

Retail Experience & Visual Merchandising

I designed retail environments for markets, tradeshows, and temporary retail spaces, translating the brand into a physical, customer-facing experience.

Each setup balanced visual impact, product clarity, and practical constraints such as transport, setup time, and spatial limitations. The layouts were designed to feel cohesive and intentional while remaining modular and adaptable across different venues.

Digital Presence

The Smithmade Essentials website served as the primary sales and information hub, translating the physical brand into a clear, shoppable digital experience. Design decisions prioritized product clarity, visual consistency, and trust, supporting both direct-to-consumer sales and wholesale interest.