Brand
Development

 

Brand development for Smithmade Essentials focused on creating a clear, flexible foundation for seasonal storytelling and product variety. I developed the brand direction and built an identity system that feels timeless and botanical without leaning too rustic. The system remains cohesive and recognizable across packaging, photography, retail materials, and digital touchpoints.

 
 

Brand Foundation

Smithmade Essentials was built around the idea that everyday products can feel intentional, well-designed, and quietly special without becoming precious or inaccessible.

Core values

Creativity

Sustainability

Practicality

Positioning & Differentiators

  • Botanical, vegan-friendly formulations

  • Clean, non-toxic fragrance profiles

  • Small-batch, woman-owned, Black-owned brand