Brand
Development

 

Brand development for Smithmade Essentials focused on creating a strong, flexible foundation for seasonal storytelling and product variety. I developed the creative direction and built an identity system that keeps the brand recognizable across packaging, retail materials, and digital touchpoints.

 
 

Brand Foundation

Smithmade Essentials was built around the idea that everyday products can feel intentional and quietly special. The brand was designed to emphasize craft without feeling rustic.

Core values

Creativity

Sustainability

Practicality

Positioning & Differentiators

  • Botanical, vegan-friendly formulations

  • Clean, non-toxic fragrance profiles

  • Small-batch, woman-owned, black-owned, sustainable brand