Kiah Smith
Client Work Branding Product Development Packaging Photography Brand in Practice
Kiah Smith
/kee-yah/

Brand System & Packaging for a Midwifery Practice

Gather Nourish Rise is a midwifery practice grounded in care, empowerment, and holistic support. I led the brand design, developed the packaging system, and completed the website with e-commerce functionality. I supported brand activation through copywriting, presentation templates, and ongoing design guidance to ensure consistency across touchpoints.

 

My Role:

  • Creative direction

  • Brand system & visual identity

  • Packaging design

  • Website & e-commerce design

  • Brand activation

 

The look & Feel

Introspective, warm, grounded

Gentle earth tones and an overall sense of contemplation distinguish this visual identity.

Mission Statement

Gather Nourish Rise helps women navigate the journey of motherhood and heal their inner-selves.

Core values

Mindfulness
Empowerment
Healing

 
visual identity for gather nourish rise

The mandala was developed as a core visual motif, representing cycles of care, reflection, and growth. Its circular structure reinforces the brand’s emphasis on continuity, healing, and self-discovery, and appears consistently across print, packaging, and digital materials.

Package Design

Packaging was developed across teas, tinctures, and inhalers, balancing regulatory requirements, production constraints, and shelf clarity while maintaining brand consistency.

 

Packaging:
Loose Leaf Tea Blends

These blends required packaging that balanced softness and clarity, ensuring ingredient details and usage instructions remain legible and accessible.

The Challenge

The original concept relied on a full-wrap gusset print, but achieving the desired material quality and finish pushed production costs beyond budget constraints.

The Solution

I redesigned the system around a single-label application paired with kraft packaging to reduce production costs. Foil accents preserved a premium feel while allowing the line to extend easily across additional SKUs.

 
 

PAckaging: Tinctures

These tinctures required packaging that communicated care and reassurance while remaining compliant with cosmetic and wellness regulations. The design needed to balance clarity, trust, and restraint.

The Challenge

The tinctures are regulated as cosmetic wellness products rather than pharmaceuticals, requiring careful control of language to avoid implied medical claims.

The Solution

The label design and supporting copy emphasized gentle wellness, ingredient transparency, and usage guidance without referencing treatment or diagnosis to remain compliant.

Digital Presence

The digital presence was designed to balance autonomy and scalability. The primary site was built on Squarespace to support service-based content and client-led updates, while e-commerce was handled through Shopify and integrated seamlessly into the experience to support product sales without fragmenting the brand.

Brand in Practice

To support launch and ongoing promotion, I developed brand execution assets including Instagram templates, a launch-focused story and post sequence, and a presentation template for workshops and client-facing materials. I also collaborated with the founder on initial copywriting to establish tone and messaging at launch.

Photos courtesy of Rachel Liu.

Gather Nourish Rise instagram style