Gather Nourish Rise
Overview
Gather Nourish Rise is a midwife practice that required a cohesive brand system that balanced clinical credibility with warmth and emotional resonance. I led the development of the visual identity, packaging design, and digital presence.
My Role:
Creative Direction
Brand Identity
Packaging Design
Digital Design
Developing a strategy for a holistic brand
The Mandala
The mandala became a brand mark symbolizing advocacy for self-reflection, the journey toward healing, and self-discovery.
A simplified variation of this mark was used in the logo design with the full design becoming a motif applied in the packaging designs.
The brand strategy centered on honesty and introspection. Acknowledging the physical and emotional complexities of birth and postpartum recovery was a core theme of this project and informed the creative direction. The visual identity is designed to feel grounded and compassionate. Introspective imagery and earth-toned palettes establish a visual language capable of handling a sensitive narrative with nuance and respect.
Building a packaging system that across a line of wildcrafted goods
Loose Leaf Tea Blends
I designed packaging that highlighted the key ingredients in the loose leaf tea blends and provided education for consumers about their various properties. This transparency and guidance mirrored the established mission of the brand.
GNR launched with a collection of teas, tinctures, and inhalers all formulated with natural ingredients for women’s wellness. The challenge was to balance regulatory requirements and production constraints while designing a packaging system for each product line.
The Challenge
The original design relied on a full-wrap gusset print, but achieving the desired form and finish pushed production costs beyond budget constraints. I needed to revise the design to meet the budget.
The Solution
I restructured the design into a label that could be applied to kraft packaging. Foil accents in the final print preserved the premium feel. This allowed for high quality small-batch printing that remained on budget.
Herbal Tinctures
The herbal tinctures required packaging that remained compliant with FDA cosmetic and wellness regulations. The design needed to balance clarity, trust, and restraint.
The Challenge
These tinctures are regulated as cosmetic wellness products rather than pharmaceuticals, requiring careful control of language to avoid implied medical claims.
The Solution
The label design and supporting copy emphasized gentle wellness, ingredient transparency, and usage guidance without referencing treatment or diagnosis to remain compliant.
Aromatherapy Inhalers
The herbal tinctures required packaging that remained compliant with FDA cosmetic and wellness regulations. The design needed to balance clarity, trust, and restraint.
The Challenge
These tinctures are regulated as cosmetic wellness products rather than pharmaceuticals, requiring careful control of language to avoid implied medical claims.
The Solution
The label design and supporting copy emphasized gentle wellness, ingredient transparency, and usage guidance without referencing treatment or diagnosis to remain compliant.
Web Design
The website was built on Squarespace to support the brand’s services with its built-in booking features. The e-commerce was handled through Shopify and integrated seamlessly into the experience to support product sales and fulfillment without fragmenting the brand.
Brand Communication
To support launch and ongoing promotion, I developed marketing assets including Instagram templates, a brand launch post sequence, and a presentation template for workshops. I also collaborated with the founder on copywriting to establish tone and messaging at launch.
Photos courtesy of Rachel Liu.
