Branding for a relationship coach
Knotted Lives is a relationship coaching practice focused on guiding clients through emotionally complex transitions. The brand needed to establish trust, warmth, and professionalism while remaining inclusive and non-clinical. The visual system was designed as a flexible identity that could scale across digital and print while maintaining emotional consistency.
My Role:
Brand strategy & Visual identity
the look & Feel
Classic, light, airy
Classic design for timeless appeal. This brand was designed to be clean, comfortable, and gender-neutral.
Mission Statement
Knotted Lives helps individuals communicate authentically to smooth relationships that have become tangled along the winding path of life.
Core values
Trust
Sincerity
Inclusivity
The Threads
The brand is built around the idea that relationships are formed through interconnected threads. This concept informed both the visual language and the structural system, appearing consistently across typography, layout, and graphic elements to reinforce continuity and connection across touchpoints.
Brand Style Guide
