Self Blossom Box
Scalable brand identity system
The Challenge
Self Blossom needed a brand foundation capable of scaling from physical product packaging to digital engagement without losing clarity or visual discipline. The goal was to establish a flexible yet structured system that could support growth across retail, web, and marketing channels.
My role:
Established a scalable visual identity system
Defined logo architecture for small-format and large-format applications
Directed digital translation to ensure system integrity across platforms
Translating Identity into a
Digital Experience
When initial web concepts began to diverge from the established identity, I proposed a refined landing page direction to realign the digital presence with the brand system. I developed a concept that translated the identity into a clear e-commerce hierarchy, ensuring the visual language supported the brand story while guiding customers intuitively through the experience.
Landing page concept design
I extended the system into a newsletter template, creating a consistent digital touchpoint that reinforced the brand across marketing channels. This modular framework provided a repeatable structure for future campaigns, product launches, and ongoing digital communication.
Newsletter design