Creative direction for
Smithmade Essentials
Brand - Packaging - Product Development - RETAIL & Marketing
Package Design
The challenge was to develop unique packaging that stood out in the market, was plastic-free to match the company’s sustainable positioning, and allowed the product to be visible to showcase the artisan nature of the soap.
Product Development
Product development is a multi-phase process including ideation, research and development, conceptualization, design, illustration, and finalization.
Retail Space Design
I planned and executed the visual merchandising for tradeshows, product displays, and temporary shopping spaces of varying sizes.
The challenge was to create a space that allowed customers to move around, showcased a quantity of products, and matched the overall natural aesthetic of the branding.
The solution was to stick to a color scheme of white and wood textures, incorporate greenery, and use lightweight furniture that could be easily disassembled into smaller pieces for transport.
Digital Design & Marketing
I ensured brand consistency across every digital touchpoint, from newsletters to social media. I created the content across all platforms and developed the brand voice.
The strategy: Let the products shine, build excitement, and share the artistic side of product development to attract an audience that appreciates the handmade nature of the craft.
