Wine & Cider Label Systems for Iannucci Spirits
I designed a series of wine and cider labels for Iannucci Spirits, balancing regulatory requirements with a strong shelf presence. Each label system was developed to differentiate product styles while maintaining brand cohesion across releases.
My Role
Creative direction
Logo design
Label design
Regulatory layout
Production-ready files
Labels for the cider were printed on clear film to allow the liquid color to interact with the illustration, enhancing shelf impact and letting the product shine.
Label System
A flexible label system was developed for both the wines and ciders, allowing special releases and core offerings to share a consistent structure while adapting typography and layout for each new variety.
