Wine & Cider Label Systems for Iannucci Spirits
I designed a series of wine and cider labels for Iannucci Spirits, balancing regulatory requirements with a strong shelf presence. Each label system was developed to differentiate product styles while maintaining brand cohesion across releases.
My Role
Creative direction
Logo Design
Label design
Regulatory layout
Production-ready files
Labels for the cider were printed on clear film to allow the liquid color to interact with the illustration, enhancing shelf impact and letting the product shine.
A flexible label system was developed for the wine varieties, allowing special releases and core offerings to share a consistent structure while adapting typography and layout.
