Smithmade Essentials
Launched in 2018, Smithmade Essentials began as a passion project, and six years later, it’s developed into a small business with both retail and wholesale presence. This portfolio is a case study of this project.
The Brand
From inception to launch. Developing the look and feel of an artisan brand.
Package Design
Prototypes and production. The challenges of creating packaging that stands out in a crowded market.
Product Development
A brief overview of how I design products and develop new collections.
Photography
Product photos are the most important element of my online sales strategy, especially when the selling point is the product design.
Marketing
From retail to wholesale, fostering an audience that’s always excited to see what’s new.