Smithmade Essentials
Brand Experience

Overview

As Smithmade Essentials grew, so did the ways customers interacted with the brand. I designed experiences across digital and in-person touchpoints, including ecommerce, social media, and retail, creating a consistent brand experience from first discovery through purchase and beyond.

My Role

Ecommerce
Digital Design
Content Strategy
Tradeshow & Retail Design

Extending the brand experience into ecommerce

web Design

The online shop was designed using Shopify. The landing page was the hub for new products and best sellers. Product listings used photography and descriptive copy to help customers shop by scent notes. Throughout the site, information about ingredients, materials, and the ethos behind product and brand decisions reinforced the brand’s core values and mindful positioning.

Landing Page

Designing email funnels to keep customers connected with the brand.

Email Campaign Design

I developed email campaigns and automated customer journeys for new subscribers, product launches, and promotions. These digital experiences extended the visual system into the inbox and balanced storytelling with consistency and clear CTAs.

Typical campaign open rates: 35–48%

Subscriber Welcome

Pre-launch teaser

Product Launch

An organic content strategy built a strong brand presence

Snippets of the creation process and maker lifestyle were shared across social media platforms and connected the brand to an audience of creative enthusiasts. This resulted in an expansion into wholesale.

Product Showcase

Each collection launch was paired with photos and videos highlighting product features to generate excitement.

Behind the scenes

Behind the scenes content was created to build authenticity and draw an audience that connected with the artisan core of the brand.

Education

Informative content helped explain materials, ingredients, and sustainability practices while reinforcing the brand's values.

A cohesive experience from screen to retail

TRADESHOW & RETAIL Design

I carried the brand’s visual language into in-person markets and retail events, planning booth layouts, product merchandising, and signage to continue expanding the brand experience into retail spaces.

A wholesale program that maintained a mindful experience

Wholesale Program

As Smithmade Essentials expanded into wholesale, the customer experience didn’t waver. Stockists were treated as VIP customers and their orders were packed with the same care as retail shipments. I designed a wholesale catalog that I emailed out periodically to advertise upcoming product launches. This resulted in returning wholesale customers, making Smithmade Essentials a staple in local shops.

Smithmade Essentials products were stocked in 18 stores across the USA.