Smithmade Essentials
Brand Identity

Overview

Smithmade Essentials was an artisan goods brand I founded in 2018. I developed the brand from concept through launch, designing its visual identity, packaging, product collections, and overall brand experience as it expanded from a small handmade business into retail and wholesale.

My role

Creative Direction
Brand Strategy
Visual Identity
Print Production

Visual systems for an artisan brand

Smithmade Essentials was built on the idea that everyday products can feel intentional and quietly special. The visual identity was designed to emphasize the brand’s values of artistic expression and sustainability.

The brand design featured hand-painted botanical artwork and a clean, modern aesthetic. These elements created a recognizable visual system that was adaptable across print and digital touchpoints.