Visual Identity for a
Digital Creator Brand

Sleepy Mia is an artist and content creator. I designed a visual identity system that balances dreamy illustration with functional clarity, supporting both personal expression and ongoing digital content. The system was built to be flexible, recognizable, and easy to apply across social platforms and creator-facing materials.

My Role:

• Brand strategy

• Visual identity

• Illustration

• Digital assets

• Media kit design

Illustration

I drew a series of cloud illustrations for the background of each page of her media kit page.