I’m a Creative Art Director designing brands, packaging, and websites.
Hailing from the Elm City, I’m a seasoned designer with a passion for bringing brands to life with beautiful visual systems. I work with clients through my design studio to shape brand narratives and deliver creative solutions for both small businesses and institutions.
In 2018, I founded Smithmade Essentials, my artisan goods company. This venture gave me hands-on experience managing product development from concept to shelf-ready and beyond. My approach encompasses the entire customer experience from online recognition to in-person connections. I compressed these 8 years of brand leadership into a case study to share my creative thinking.
Photo by Dan Mims, The Daily Nutmeg.