Smithmade Essentials
Launched in 2018, Smithmade Essentials is a product brand within the home fragrance and personal care space. What began as a focused creative exploration grew into a small business with both retail and wholesale presence.
The Brand
Defining the brand foundation and visual system, including identity, tone, and overall creative direction.
Product Development
Developing concept-driven ideas into cohesive product collections, balancing narrative intent with formulation, packaging, and production realities.
Package Design
Designing packaging systems across soap and candle products, balancing shelf presence, brand cohesion, and production constraints.
Photography
Directing product photography to support brand storytelling, ecommerce performance, and cohesive visual presentation.
Brand in Practice
Designing and supporting marketing systems across retail and wholesale, ensuring consistency from product launch through ongoing promotion.