Smithmade Essentials
Launched in 2018, Smithmade Essentials is a product brand within the home fragrance and personal care space. What began as a focused creative exploration grew into a small business with both retail and wholesale presence.
The Brand
Defining the brand foundation and visual system, including tone and overall creative direction.
Product Development
Developing ideas into product collections, balancing narrative intent with formulation and product design.
Packaging Design
Designing packaging systems across soap and candle products, balancing shelf presence and production budgets.
Photography
Directing product photography to support brand storytelling, ecommerce performance, and a cohesive visual presentation.
Brand in Practice
Designing pop-up shops and marketing across retail and wholesale to create consistent customer experiences from product launch through ongoing promotions.