Smithmade Essentials

Overview

Smithmade Essentials is my product brand that focuses on concept-driven design across physical products, packaging, and brand systems within the home fragrance and personal care markets.

In this project, I served as the Creative Director and Product Concept Lead, developing seasonal themes and turning them into product collections. Each collection was built around a narrative expressed through sensory and visual systems. From initial concept through production and launch, I refined ideas to address real-world constraints, including manufacturing capabilities, cost, timelines, and performance.

Project Scope

• Brand Development
  Identity, visual system, and foundational brand direction

• Product Development
  Concept development, collection planning, and product strategy

• Packaging Design
  Structural and visual packaging across soap and candles

• Photography
  Art direction and execution for product and lifestyle imagery

• Brand Execution
  The brand in practice across marketing, communication, and trade shows